Adobe Photoshop, Adobe Firefly, Lovart.ai
Independent concept campaign (USC DSM 510, Fall 2025) celebrating Le Labo’s 20th anniversary through localized storytelling, brand worldbuilding, and in-store activations, integrating AI-generated content and campaign strategy to strengthen brand visibility and community connection.
Roles:
Stephanie Liu: Creative Concept and Messaging, Consumer Research, Presentation Design
Kelly Martinez: SMART Goal, On/Off-Platform Strategy, Business Takeaways
Dian Jiao: Campaign Budget and Timeline
Cynthia Xiang: KPI, Competitor Analysis, Long-term Impact Analysis